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Lee Min-ho models for Samsonite Red
By Yoon Ji-soo
Samsonite Red announced that it will run an ad campaign with Korean actor Lee Min-ho for spring-summer season. The brand released the “Lee Minho backpack” as both part of its casual brand VOY and business line BALLON.
(Samsonite Red) |
The BALLON backpack is a more minimalist and luxe version with leather details. The actor paired this with a crisp gray jacket. The brand is set to release a more extended range of backpacks, tote bags and briefcases.
Samsonite’s marketing director Kim Hui-jeong said the new fashion item, with its “simple and clean design, is well-suited to students in their 20s and new graduates.”
(Samsonite Red) |
By Yoon Sarah (sarah356@heraldcorp.com)
By Yoon Ji-soo (thankque@heraldcorp.com)