Home > Fashion
Actor Gong Yoo found to be most favored ad model in 2017: survey
Koreans' three favorite advertising models for 2017 were found to be Gong Yoo, Song Joong-ki and Seol Hyun, according to a recent survey on consumer behavior.
The Korea Broadcast Advertising Corporation released the annual Media & Consumer Research Thursday, which surveyed 5,000 Koreans aged between 13-64, to study consumer behavior.
(KOBACO) |
The most memorable ad of this year was found to be the instant coffee brand "Kanu" embraced by Gong Yoo. Park Bo-gum's Domino Pizza ad came in second.
Separately, the company also surveyed how much the respondents would view the broadcasting of the 2018 PyeongChang Winter Olympics. Fifty-four percent said they would "actively" watch the Winter Games, among which 14 percent said they would watch most of the games. Men viewers in their 40s and 50s were found to be most active group to tune in to the Olympics broadcasting.
(Management Soop) |
The survey also showed that the respondents who said they would watch the games actively prefer a name brand and are more likely to purchase products featured on TV advertisements. They also have high demands for beer, outdoor outfits and male cosmetic products, KOBACO said. (Yonhap)